Join the thousands of creative professionals that are reclaiming the high ground - and winning:

FREE RESOURCES

Free articles, podcasts and videos to help creative professionals win more business at higher prices and lower cost of sale

Posts Tagged ‘Strategy’

Workshops: Better or Worse Than a Paid Pitch?

It’s been common for a long time for agencies to kick off a new client engagement with a workshop of some form. Sometime in the last two years, however, clients started to suggest to agencies that instead of pitching for free they would pay them to workshop some ideas. It sounds good on the surface, but is it better than pitching?

Read More...

Rising From The Ashes: A New Agency Model

As someone who is perhaps a little too fond of a grand statement, I’m tempted to borrow from Landau and shout that I have seen the marketing agency model of the future and its name is Communo. Like Landau, however, I have a bias. (Landau went on to become Springsteen’s manager shortly after writing those words.) I’m an advisor to Communo and have a financial interest in their success.

Read More...